mindfulmodechic · Creative Lab
AI-powered creative direction for fashion, beauty, and lifestyle brands. Campaign imagery, lookbooks, and visual storytelling — built around what makes your brand specific, not generic.
AI-Directed
Campaign Imagery
3–5 Day
Turnaround
Fashion + Beauty
Brand Focus
Zero
Photoshoot Needed
Most small fashion and beauty brands are stuck choosing between expensive photoshoots they can't afford to do regularly, or stock imagery that looks like everyone else.
The result: beautiful products presented with imagery that doesn't do them justice. Content calendars that stall. Campaigns that feel like templates.
The Creative Lab exists for brands who want something different — imagery that has a point of view, that reads as you, at a fraction of the time and cost of a traditional shoot.
Every service is built around one goal: imagery that represents your brand's actual vision, not a generic version of it.
Full campaign sets with consistent styling, lighting, and model direction — generated through AI tools calibrated to your brand's visual language. Delivered ready for web, print, and social.
From $800 per campaign set
Seasonal or collection lookbooks with editorial-quality imagery, styled scenes, and cohesive narrative direction. Perfect for new launches, press kits, or wholesale presentations.
From $1,200 per lookbook
Test how your garment or product looks across multiple colorways before manufacturing. Get high-quality visual representations of every option — without reshooting.
From $150 per colorway
Define and document your brand's visual language — colour palette, mood, styling direction, model archetype, scene environments — so every piece of future content is consistent.
From $600 per identity guide
A monthly or quarterly batch of social-ready imagery — formatted for Instagram, Pinterest, and web — keeping your feed alive without a continuous shoot schedule.
From $500/month
Video content direction, 3D product visualisation, and other services are in development. If you have a specific need, let's talk.
Get in touch →Every project starts with listening. The process is designed to extract what's specific about your brand — and make sure the imagery reflects that, not a template.
A 30-minute conversation about your brand, your audience, what you love visually, and what you've been struggling to get right. No intake form that reads like a questionnaire.
Based on the call, I develop a creative brief — mood references, styling notes, colour direction, scene environments — and we align before any imagery is created.
I generate initial imagery and share a first review set. Two rounds of revision are included in all packages. Most projects are done in 3–5 business days.
Final files delivered in all required formats — high-res for print, web-optimised for digital, and formatted variants for each platform you need.
Starting points — every project can be customised. If you need something specific, just ask.
Starter
One-time · 3–5 day turnaround
10 final campaign images
1 mood & direction review
2 revision rounds
Web + social formats
Full rights to all images
Studio
Most PopularMonthly retainer · Rolling contract
30 images/month across all categories
Brand visual guide (first month)
Unlimited revision rounds
Priority turnaround (2–3 days)
Platform-formatted delivery
Monthly strategy call
Bespoke
Project-based · Let's talk
Full collection launches
Seasonal lookbooks
Multi-brand collaborations
Press kit development
Wholesale presentations
An independent fashion or beauty brand with products that deserve better imagery than you currently have
A founder who knows exactly what your brand looks like in your head but can't get it to look that way on screen
A designer preparing a new collection and needing imagery for launch, press, or wholesale without a full photoshoot budget
A brand that wants a consistent visual identity across all platforms, not a new aesthetic every time
Need images that look like they came from a traditional photoshoot with real models on set
Don't have a clear brand direction or visual reference to work from (if so, start with the Identity package)
Want bulk generic content with no brand specificity
Are looking for the cheapest possible option — this is for brands who care about quality
For most services, no — I work from your existing product images, brand references, and the creative brief we develop together. For some projects (particularly colorway variations) having good flat-lay or on-model photos of the original garment helps enormously with accuracy.
Full commercial usage rights are included in every package. You own the final images outright and can use them for any commercial purpose — web, social, print, advertising, press — without restriction or credit requirement.
The tool is 10% of the work. The 90% is creative direction — knowing what to ask for, in what sequence, with what references, styled in what way. Brands who try to do this themselves typically spend hours producing results that look generic or inconsistent. The value here is the creative eye and brand calibration, not the software access.
Revisions mean adjusting the creative direction — changing the scene, mood, styling, colour balance, etc. — not generating unlimited new images. Each revision round produces a new set of 5–10 images reflecting the changes you've asked for. Most clients find two rounds is enough to land exactly where they want.
Yes — beauty, skincare, wellness, and lifestyle brands are all within scope. The approach is the same: extracting what makes your brand specific and building imagery around that. If you're in beauty, I'd especially love to talk — it's an area I care about and know well.
Book a free 30-minute discovery call. No pressure, no intake form marathon — just a conversation about what you need and whether this is the right fit.
Currently accepting