Creative Lab › AI Direction Sprints

Creative Intelligence Studio

Validate your direction
before you commit

I help fashion, beauty, and modern DTC brands explore, pressure-test, and align on campaign and catalog visuals — so you enter production with creative confidence, not creative regret.

Start a sprint View sample work
Visual direction exploration for contemporary womenswear brand

The hidden fear before every launch

Wrong campaign direction — discovered after the budget is spent
Strong product undermined by weak or inconsistent catalog presentation
Founder vision interpreted three different ways by three different people
Unclear production decisions because nobody shared the same visual reference

Not AI image generation.
Creative confidence.

What I actually sell

Short sprints to test visual directions, align stakeholders, and generate concrete references — before you commit to photographers, stylists, and full production cycles.

Some brands use outputs as a validation layer: explore directions, pick one, brief production with certainty. Others publish validated visuals directly once direction is locked. Both start with clarity.

Sample: Pastel Atelier — Collection Launch Visual Sprint, 25 references, one locked visual system, 8 days.

Want the full overview? View the pitch deck →

Easiest first step

Catalog Upgrade

Strong product, weak catalog. 5–10 SKU visual upgrades with premium styling and consistency — 3–5 days.

Pilot $300–800 · Standard $800–2,500+

Pricing
Strategic differentiator

Creative Direction

Uncertain campaign direction. Three visual explorations, positioning rationale, strategic memo — 5–7 days.

Pilot $500–1,000

Learn more
Full collection

Collection Launch

Collection-wide visual system: direction, catalog, hero looks, campaign extensions — 5–7+ days.

From $1,200–3,500+

Sample sprint

Sample work

Pastel Atelier — Collection Launch Visual Sprint

Campaign direction exploration Lifestyle direction exploration Studio catalog direction Catalog visual consistency

Questions founders ask

  • Is this a replacement for our photographer?

    Not initially. I lead with creative validation. Some clients later use validated visuals on their store, but the first goal is confidence and alignment — not shoot substitution.

  • Which sprint should we start with?

    Weak catalog → Catalog Upgrade. Uncertain campaign → Creative Direction. Full drop → Collection Launch. Submit a brief and I'll recommend.

  • What does a pilot cost?

    Catalog Upgrade from $300–800. Creative Direction from $500–1,000. See pricing.