Brief to locked direction in 8 days

Pastel Atelier shared a Pinterest board and four garment photos. Launch in three weeks. No existing on-model photography and no shared visual reference across the team.

Days 1–2: Three campaign direction explorations presented. Founder selected quiet-luxury studio + loft lifestyle hybrid.

Days 3–7: 25 visual references delivered across studio, lifestyle, and campaign settings — all locked to extracted Visual DNA.

Day 8: Optional audience reception testing flagged the studio power suit as stronger hero for luxury segments — homepage swapped before launch traffic.

Investment: $1,800 Collection Launch Visual Sprint · $500 optional audience add-on

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